Privacy policy

Last updated: October 23, 2026

MyLEDLinear is operated by Shenzhen Lantingwei Smart Technology Co., Ltd. This Privacy Policy explains how we collect, use, process, disclose, and protect your personal information when you visit myledlinear.com, make a purchase, request a quotation, submit a project inquiry, contact us for technical support, or otherwise interact with our website and services.

Our online store is powered by Shopify, which provides the ecommerce platform and related technologies used to operate the website.

Personal Information We Collect

Depending on how you interact with us, we may collect or process information including:

  • Contact information, such as your name, company name, email address, phone number, billing address, and shipping address.
  • Order and transaction information, including products purchased, quotations, order history, returns, refunds, cancellations, and payment status.
  • Payment-related information, including payment method, transaction confirmation, and related billing information. Payment card information may be processed directly by Shopify or third-party payment processors.
  • Business and project information, including company details, requested dimensions, profile specifications, LED strip requirements, electrical specifications, drawings, installation requirements, customization requests, and other project information.
  • Technical support information, including photos, videos, wiring information, voltage information, controller settings, product configuration, and other diagnostic information you provide to us.
  • Website usage information, including IP address, device information, browser type, cookies, pages viewed, and interactions with our website.
  • Communications, including emails, contact-form submissions, WhatsApp communications, quotation requests, and other correspondence with us.

How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders
  • Provide quotations and project proposals
  • Process payments, refunds, and exchanges
  • Arrange shipping and delivery
  • Respond to product, sales, and technical inquiries
  • Assist with product selection and compatibility
  • Support customized, cut-to-length, wholesale, and project orders
  • Provide after-sales and technical support
  • Maintain customer and transaction records
  • Operate, secure, and improve our website and services
  • Detect and prevent fraud, misuse, and security incidents
  • Comply with legal, accounting, tax, regulatory, and contractual obligations
  • Send marketing communications where permitted by law or with your consent

Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, we may rely on:

  • Contractual necessity — to process orders, quotations, payments, shipping, returns, refunds, and other transactions requested by you.
  • Legitimate interests — to operate and improve our business, provide customer support, prevent fraud, maintain security, and manage business relationships.
  • Consent — where required for marketing, cookies, advertising, or similar activities.
  • Legal obligations — where necessary to comply with applicable laws, accounting requirements, regulatory obligations, or lawful requests.

How We Share Personal Information

We may share personal information where reasonably necessary to operate our business and provide our services, including with:

  • Shopify and other ecommerce or website technology providers
  • Payment processors, banks, and financial service providers
  • Shipping carriers, freight forwarders, customs brokers, warehouses, and logistics providers
  • Manufacturing, sourcing, technical, and project-support partners where necessary to fulfill an order
  • Cloud hosting, IT, security, analytics, advertising, and customer-service providers
  • Professional advisers, accountants, legal advisers, and regulatory authorities where required
  • Other parties where you authorize or request us to disclose information

HUAKE LIMITED and International Transactions

For certain international B2B, wholesale, customized, or project transactions, HUAKE LIMITED, Hong Kong, may provide international trade, invoicing, payment collection, refund processing, or related commercial support.

Where HUAKE LIMITED performs these functions, limited personal or business information necessary for the transaction may be shared with or processed by HUAKE LIMITED, including customer contact information, company details, order information, invoice information, payment information, shipping information, and related commercial records.

Shenzhen Lantingwei Smart Technology Co., Ltd. remains the operating entity of MyLEDLinear and the primary point of contact regarding this Privacy Policy.

Relationship with Shopify

Our website and online store are hosted by Shopify. Shopify may collect and process information relating to your access to and use of the website in order to provide its ecommerce, security, payment, analytics, and related services.

Information submitted through our website may therefore be transmitted to Shopify and its service providers in accordance with Shopify's own privacy practices.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, analytics tools, and similar technologies to operate the website, remember preferences, understand website usage, improve performance, prevent fraud, and support marketing or advertising activities.

Depending on your location, you may be able to manage certain cookie preferences through your browser settings or any cookie-management tools made available on our website.

Marketing Communications

Where permitted by law, we may send you information about products, services, promotions, or business updates.

You may unsubscribe from promotional emails at any time using the unsubscribe option contained in the communication. Even if you opt out of marketing communications, we may still send transactional or service-related messages concerning your orders, payments, quotations, projects, or support requests.

Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, payment services, social media services, or other online resources.

We are not responsible for the privacy or security practices of third-party services that we do not control. We recommend reviewing their privacy policies before providing personal information.

International Data Transfers

Because we serve customers internationally and work with service providers, payment providers, logistics providers, and commercial partners in different jurisdictions, your personal information may be transferred, stored, or processed outside the country or region where you live.

Where required by applicable law, we will use appropriate safeguards for such transfers.

Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or data storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining transaction and project records, complying with accounting and legal requirements, resolving disputes, preventing fraud, and enforcing agreements.

Your Privacy Rights

Depending on where you live and applicable law, you may have rights relating to your personal information, including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of certain personal information
  • Request restriction of certain processing
  • Object to certain processing activities
  • Withdraw consent where processing is based on consent
  • Request a copy or transfer of certain personal information
  • Opt out of